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"Behind the Scene" concept is new way to target Professional Hair Stylist. TUFT, as Singapore brand, want to expand their distributor in APAC / B2B market. Choosing PHLab (Tangs), Hair Stylist ambassador, is to bring insight and visual communication.
USED BY PROFESSIONAL HAIR STYLIST
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The message is
"How easy to create your own hair style" using Play by TUFT products. Smile, fun and energetic are the key mood, bright and colorful to connect with the younger target audience and make the brand relevant and relatable for them.
MADE FUN YOURS!
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